One of BirdLife Botswana’s strategic objectives is to create an interest in wildlife conservation (particularly of birds) among children and youth. Once a year over the last four years, BirdLife has organised World Migratory Bird Day celebrations where children from schools and a number of institutions with disadvantaged children take part (e.g. www.birdlife.org/community/2012/06/this-years-wmbd-celebrations-in-botsw...).